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Thread Statistics | Show CCP posts - 1 post(s) |
mxmus
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Posted - 2004.11.08 14:54:00 -
[31]
Edited by: mxmus on 08/11/2004 14:56:49
It is true that not much advertising has been done in the U.S., but still some. We have worked with Fileplanet (IGN/Gamespy), MMORPG, GAMERSHELL, and some others.
The plan is that we will start a full scale advertising campaign for EVE in the U.S. in February. Some might ask, why not right away? The answer to that is that December is dominiated by the large game developers that are aiming for box sales during the Christmas season, and since we are not a retail product we are better off waiting through that storm and then attack the market when everyone else is resting. Will give EVE more exposure in the end. Also, then we will have new reviews posted that will be essential to have for effective advertising.
Regarding selling a boxed version in the U.S. then we are exploring that option. Even though we like doing everything online.
So, expect to see a lot more of EVE in the U.S. and thanks for the heads up.
MXMUS
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mxmus
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Posted - 2004.11.08 14:54:00 -
[32]
Edited by: mxmus on 08/11/2004 14:56:49
It is true that not much advertising has been done in the U.S., but still some. We have worked with Fileplanet (IGN/Gamespy), MMORPG, GAMERSHELL, and some others.
The plan is that we will start a full scale advertising campaign for EVE in the U.S. in February. Some might ask, why not right away? The answer to that is that December is dominiated by the large game developers that are aiming for box sales during the Christmas season, and since we are not a retail product we are better off waiting through that storm and then attack the market when everyone else is resting. Will give EVE more exposure in the end. Also, then we will have new reviews posted that will be essential to have for effective advertising.
Regarding selling a boxed version in the U.S. then we are exploring that option. Even though we like doing everything online.
So, expect to see a lot more of EVE in the U.S. and thanks for the heads up.
MXMUS
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Skogul
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Posted - 2004.11.08 15:23:00 -
[33]
Originally by: Minyon
I hope not i hate americans your all so annoying 
At least we can spell "you're" and "your" and use them properly...
er... well... some of us can. tee hee.
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Skogul
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Posted - 2004.11.08 15:23:00 -
[34]
Originally by: Minyon
I hope not i hate americans your all so annoying
At least we can spell "you're" and "your" and use them properly...
er... well... some of us can. tee hee.
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Skogul
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Posted - 2004.11.08 15:25:00 -
[35]
Originally by: mxmus
Edited by: mxmus on 08/11/2004 14:56:49
It is true that not much advertising has been done in the U.S., but still some. We have worked with Fileplanet (IGN/Gamespy), MMORPG, GAMERSHELL, and some others.
The plan is that we will start a full scale advertising campaign for EVE in the U.S. in February. Some might ask, why not right away? The answer to that is that December is dominiated by the large game developers that are aiming for box sales during the Christmas season, and since we are not a retail product we are better off waiting through that storm and then attack the market when everyone else is resting. Will give EVE more exposure in the end. Also, then we will have new reviews posted that will be essential to have for effective advertising.
Regarding selling a boxed version in the U.S. then we are exploring that option. Even though we like doing everything online.
So, expect to see a lot more of EVE in the U.S. and thanks for the heads up.
MXMUS
If you guys sold an "anniversary edition" or "collector's edition" box game, I might purchase it... not sure what kinda "shwag" it should have inside, but something might be really cool and worth buying from a fanboi perspective. I imagine a lot of folks would probably feel the same. I certainly bought a lot of stuff in Iceland when the store was 20% off ... the market for "shwag" is definitely there.
My girl looks pretty hot in the Eve girlie shirt I got her, heh. 
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Skogul
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Posted - 2004.11.08 15:25:00 -
[36]
Originally by: mxmus
Edited by: mxmus on 08/11/2004 14:56:49
It is true that not much advertising has been done in the U.S., but still some. We have worked with Fileplanet (IGN/Gamespy), MMORPG, GAMERSHELL, and some others.
The plan is that we will start a full scale advertising campaign for EVE in the U.S. in February. Some might ask, why not right away? The answer to that is that December is dominiated by the large game developers that are aiming for box sales during the Christmas season, and since we are not a retail product we are better off waiting through that storm and then attack the market when everyone else is resting. Will give EVE more exposure in the end. Also, then we will have new reviews posted that will be essential to have for effective advertising.
Regarding selling a boxed version in the U.S. then we are exploring that option. Even though we like doing everything online.
So, expect to see a lot more of EVE in the U.S. and thanks for the heads up.
MXMUS
If you guys sold an "anniversary edition" or "collector's edition" box game, I might purchase it... not sure what kinda "shwag" it should have inside, but something might be really cool and worth buying from a fanboi perspective. I imagine a lot of folks would probably feel the same. I certainly bought a lot of stuff in Iceland when the store was 20% off ... the market for "shwag" is definitely there.
My girl looks pretty hot in the Eve girlie shirt I got her, heh.
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Domalais
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Posted - 2004.11.08 16:10:00 -
[37]
Not to be a big naysayer or anything, but I think that any boxed release or even heavy advertising is useless without documentation above the laughable level. I think the average joe picking a MMO off the shelf of a bookstore is going to slam into the brick wall that is the learning curve of this game, and the 'net will be flooded with bad reviews by those users.
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Domalais
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Posted - 2004.11.08 16:10:00 -
[38]
Not to be a big naysayer or anything, but I think that any boxed release or even heavy advertising is useless without documentation above the laughable level. I think the average joe picking a MMO off the shelf of a bookstore is going to slam into the brick wall that is the learning curve of this game, and the 'net will be flooded with bad reviews by those users.
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Ragnas Malor
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Posted - 2004.11.08 16:31:00 -
[39]
As an American who has this game and has played limited MMO's in the past, thought I'd chime in on a couple things.
-Right now the US MMO crowd is abuzz with World of Warcraft, Everquest 2 and many are giving Star Wars Galaxies a last chance with their space expansion. While these gamers aren't necessarily the ones that might be attracted to EvE, at least here they dominate those who know and are willing to play and pay for the MMO style game. Unfortunately, any money spent on EvE advertising between now and their release I submit would get lost in the massive hype engines behind these games.
-EvE is a complex game with a steep learning curve as we all know. The best selling PC game for months here has been City Of Heroes which is a great fun MMORPG. It is the only other one I play at the moment and is very different from most MMOs. I think part of the appeal is how very easy it is to take out of the box, play and feel powerful from minute one. It has simple gameplay and could to some extent be a 'button masher.' With some learning however, you do get more effective. Additionally, grouping is as easy as it gets, so finding friends which is the foundation of MMO's is simple and straight forward.
I think this appeals to many American consumers who don't want or can't put in the many hours it takes to become effective in many MMOs. Things like beginnerFs guides and open and noob friendly types who will show new players the ropes will go a long way to countering this if/when new US types join up. I'm not saying my countryman on the whole have short attention spans, just that time invested needs to yield a sense of accomplishment. EvE can be overwhelming (when I first gave EvE a go a year or so back, I only stayed for a short time myself) and someone playing for a few hours on the first night may not have any idea what's going on.
Plus, getting podded your first week in that bright shinny new frigate it took you many many hours to earn, does wonders to frustration levels.
-Boxes are key. While internet downloading is growing, there is some sort of legitimacy afforded a game you can pick up and hold in your hands. I also question bargain priced games, if it's so great then why does it cost $20 less then everything else? I found EvE one day wandering around a game retail while killing time waiting for friends. The box, screenshots and description caught my eye. I didn't buy it that day, but after looking at the website I did go back and pick it up later. Had I not seen it in the store, I would not have known it existed at all.
-Americans. Ok, I'm a Yank. And I'm a flag waving red white and blue one on top of it. I've also lived and traveled overseas extensively which is not typical for my contemporaries. I'm very happy to say that many of my friends are Brits and Aussies. Having that perspective on the world, and my own country helps me to see both I think a little more clearly. I can see why many of our cultural traits rub folks the wrong way. We are strong in our opinions typically and yes, for the most part, we aren't as aware of the world as I think we should be.
That said, aside from some cultural traits and behaviors, we have about the same number of idiots, cool folks, punks and such as the rest of the world. Every country has it's thing. We may be more braggarty then most, and to be honest I've enjoyed the community here which would no doubt change with an influx of Americans. However, bad mouthing the Americans in they ways they often are tends to project those same traits that are being criticized onto the speaker. If we are so bad for thinking we know everything, haven't you proven your own arrogance at arbitrarily slamming a whole community of people? Trust me, I've been turned away from No American pubs and such in Japan and the 'American Backlash' isn't simply academic to me.
Just a few thoughts on this topic that has struck me as interesting this morning. That and I'm waiting for my 19 jump course to finish up. 
See you in game!
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Ragnas Malor
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Posted - 2004.11.08 16:31:00 -
[40]
As an American who has this game and has played limited MMO's in the past, thought I'd chime in on a couple things.
-Right now the US MMO crowd is abuzz with World of Warcraft, Everquest 2 and many are giving Star Wars Galaxies a last chance with their space expansion. While these gamers aren't necessarily the ones that might be attracted to EvE, at least here they dominate those who know and are willing to play and pay for the MMO style game. Unfortunately, any money spent on EvE advertising between now and their release I submit would get lost in the massive hype engines behind these games.
-EvE is a complex game with a steep learning curve as we all know. The best selling PC game for months here has been City Of Heroes which is a great fun MMORPG. It is the only other one I play at the moment and is very different from most MMOs. I think part of the appeal is how very easy it is to take out of the box, play and feel powerful from minute one. It has simple gameplay and could to some extent be a 'button masher.' With some learning however, you do get more effective. Additionally, grouping is as easy as it gets, so finding friends which is the foundation of MMO's is simple and straight forward.
I think this appeals to many American consumers who don't want or can't put in the many hours it takes to become effective in many MMOs. Things like beginnerFs guides and open and noob friendly types who will show new players the ropes will go a long way to countering this if/when new US types join up. I'm not saying my countryman on the whole have short attention spans, just that time invested needs to yield a sense of accomplishment. EvE can be overwhelming (when I first gave EvE a go a year or so back, I only stayed for a short time myself) and someone playing for a few hours on the first night may not have any idea what's going on.
Plus, getting podded your first week in that bright shinny new frigate it took you many many hours to earn, does wonders to frustration levels.
-Boxes are key. While internet downloading is growing, there is some sort of legitimacy afforded a game you can pick up and hold in your hands. I also question bargain priced games, if it's so great then why does it cost $20 less then everything else? I found EvE one day wandering around a game retail while killing time waiting for friends. The box, screenshots and description caught my eye. I didn't buy it that day, but after looking at the website I did go back and pick it up later. Had I not seen it in the store, I would not have known it existed at all.
-Americans. Ok, I'm a Yank. And I'm a flag waving red white and blue one on top of it. I've also lived and traveled overseas extensively which is not typical for my contemporaries. I'm very happy to say that many of my friends are Brits and Aussies. Having that perspective on the world, and my own country helps me to see both I think a little more clearly. I can see why many of our cultural traits rub folks the wrong way. We are strong in our opinions typically and yes, for the most part, we aren't as aware of the world as I think we should be.
That said, aside from some cultural traits and behaviors, we have about the same number of idiots, cool folks, punks and such as the rest of the world. Every country has it's thing. We may be more braggarty then most, and to be honest I've enjoyed the community here which would no doubt change with an influx of Americans. However, bad mouthing the Americans in they ways they often are tends to project those same traits that are being criticized onto the speaker. If we are so bad for thinking we know everything, haven't you proven your own arrogance at arbitrarily slamming a whole community of people? Trust me, I've been turned away from No American pubs and such in Japan and the 'American Backlash' isn't simply academic to me.
Just a few thoughts on this topic that has struck me as interesting this morning. That and I'm waiting for my 19 jump course to finish up.
See you in game!
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Shadowsword
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Posted - 2004.11.08 16:35:00 -
[41]
I don't really see a problem with Eve being hard to find on stores. Since the game pretty much require broadbanb connections, and since it's a game based on subscription fee (thus targettting players who have the means to have a broadband access), CCP can do a few things:
- No intermediates who'll take a big chunk of the final price
- No logistic/stock managment to worry about.
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Shadowsword
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Posted - 2004.11.08 16:35:00 -
[42]
I don't really see a problem with Eve being hard to find on stores. Since the game pretty much require broadbanb connections, and since it's a game based on subscription fee (thus targettting players who have the means to have a broadband access), CCP can do a few things:
- No intermediates who'll take a big chunk of the final price
- No logistic/stock managment to worry about.
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Khristopher
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Posted - 2004.11.08 17:28:00 -
[43]
Eve was released in the US? 
The only reason I even heard of Eve was I saw a thread on monkly-business.com's forums (an everquest message board LOL). Though MB's forums now days is more ex-EQers and seems more like a general mmorpg forum now 
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Khristopher
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Posted - 2004.11.08 17:28:00 -
[44]
Eve was released in the US?
The only reason I even heard of Eve was I saw a thread on monkly-business.com's forums (an everquest message board LOL). Though MB's forums now days is more ex-EQers and seems more like a general mmorpg forum now
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meoff
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Posted - 2004.11.08 17:40:00 -
[45]
Originally by: Minyon
I hope not i hate americans your all so annoying
He's just mad cause Americans are always blowing him up 
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meoff
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Posted - 2004.11.08 17:40:00 -
[46]
Originally by: Minyon
I hope not i hate americans your all so annoying
He's just mad cause Americans are always blowing him up
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Bhaal
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Posted - 2004.11.08 17:50:00 -
[47]
This game definitely needs more Americans playing it...
I have been in a few great corps, but most of them have very few players in my time zone...
I know that I could go and find a corp with more Americans in it, but that's beside the point... (I love where I am right now)
So far this game feels like a European niche product (Like Amiga computers were in the early 90's) Which is fine, but if CCP really did their homework, they could add 20-30,000 more US subscribers with the right marketing techniques...
Sorry CCP, on-line ordering may be the cheapest for you guys, but to a lot of ppl here in America, it's percieved as an inferior way of selling software. A lot of ppl in this country will see it as if EVE does not garner the respect of the retail stores to have a nice big display upon release (Say like DOOM 3 did), consumers assume it's an inferior product and will not waste their time or money on it.
Marketing is KING in this country. If you play your cards right, you can sell just about anything to Americans...
And you don't even have to scam anyone, because your product is actually quite good...
------------------------------------------------
"for piece sakes!" |
Bhaal
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Posted - 2004.11.08 17:50:00 -
[48]
This game definitely needs more Americans playing it...
I have been in a few great corps, but most of them have very few players in my time zone...
I know that I could go and find a corp with more Americans in it, but that's beside the point... (I love where I am right now)
So far this game feels like a European niche product (Like Amiga computers were in the early 90's) Which is fine, but if CCP really did their homework, they could add 20-30,000 more US subscribers with the right marketing techniques...
Sorry CCP, on-line ordering may be the cheapest for you guys, but to a lot of ppl here in America, it's percieved as an inferior way of selling software. A lot of ppl in this country will see it as if EVE does not garner the respect of the retail stores to have a nice big display upon release (Say like DOOM 3 did), consumers assume it's an inferior product and will not waste their time or money on it.
Marketing is KING in this country. If you play your cards right, you can sell just about anything to Americans...
And you don't even have to scam anyone, because your product is actually quite good...
------------------------------------------------
"for piece sakes!" |
S'Daria
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Posted - 2004.11.08 17:50:00 -
[49]
Originally by: SPIONKOP
They also want to tap into the huge asian market when they can get the typefaces and stuff sorted, proberably this time next year when Kali and the new asian bloodlines are released.
Asian bloodlines?
Sweet?
What about Indian and Arabic bloodlines as well?
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S'Daria
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Posted - 2004.11.08 17:50:00 -
[50]
Originally by: SPIONKOP
They also want to tap into the huge asian market when they can get the typefaces and stuff sorted, proberably this time next year when Kali and the new asian bloodlines are released.
Asian bloodlines?
Sweet?
What about Indian and Arabic bloodlines as well?
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Bhaal
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Posted - 2004.11.08 17:56:00 -
[51]
Quote:
What about Indian and Arabic bloodlines as well?
Lets not get carried away...
We need the DEV's working on more important things, hence the reason the new bloodlines were dropped from Shiva.
What your Avatar looks like has no bearing on gameplay (unless you are a geeky RP'er), it's not that important...
------------------------------------------------
"for piece sakes!" |
Bhaal
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Posted - 2004.11.08 17:56:00 -
[52]
Quote:
What about Indian and Arabic bloodlines as well?
Lets not get carried away...
We need the DEV's working on more important things, hence the reason the new bloodlines were dropped from Shiva.
What your Avatar looks like has no bearing on gameplay (unless you are a geeky RP'er), it's not that important...
------------------------------------------------
"for piece sakes!" |
Sochin
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Posted - 2004.11.08 19:16:00 -
[53]
One possibility is to get some of the American gaming magazines to review Exodus, and put the installer + free trial account in the CDs that always come with the mags.
PC Gamer is probably the biggest magazine over here. If CCP could score a good review of Exodus with them and get them to stick the game on their CD we could get thousands of new players. What we need is a good, in depth review from someone who really takes the time to understand the game.
Nemo me impune lacessit
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Sochin
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Posted - 2004.11.08 19:16:00 -
[54]
One possibility is to get some of the American gaming magazines to review Exodus, and put the installer + free trial account in the CDs that always come with the mags.
PC Gamer is probably the biggest magazine over here. If CCP could score a good review of Exodus with them and get them to stick the game on their CD we could get thousands of new players. What we need is a good, in depth review from someone who really takes the time to understand the game.
Nemo me impune lacessit
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Danton Marcellus
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Posted - 2004.11.08 20:00:00 -
[55]
I want a nordic bloodline too, blonds to the masses!
Convert Stations
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Danton Marcellus
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Posted - 2004.11.08 20:00:00 -
[56]
I want a nordic bloodline too, blonds to the masses!
Convert Stations
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Earthan
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Posted - 2004.11.08 21:26:00 -
[57]
Originally by: Danton Marcellus
I want a nordic bloodline too, blonds to the masses!
I laways tought Cadari were kind of nordic, look at the sexy cadair blonde ladies 
Stars, stars like dust, all around me.... |
Earthan
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Posted - 2004.11.08 21:26:00 -
[58]
Originally by: Danton Marcellus
I want a nordic bloodline too, blonds to the masses!
I laways tought Cadari were kind of nordic, look at the sexy cadair blonde ladies
Stars, stars like dust, all around me.... |
Rijinni
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Posted - 2004.11.08 21:36:00 -
[59]
A well written start guide would go along way...... A guide that expains scanner use, markets, escrows, clone jumping, skill progressions ---- pvp vrs pve
Eve is a very difficult game to get into at the start, cause from the tutorial all you learn how to do is mine. So, the first few hours of any new person to the game does is mine.../yawn. I would guess many first time players don't make it past this stage, as the game is so poorly documented that you don't know any better.
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Rijinni
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Posted - 2004.11.08 21:36:00 -
[60]
A well written start guide would go along way...... A guide that expains scanner use, markets, escrows, clone jumping, skill progressions ---- pvp vrs pve
Eve is a very difficult game to get into at the start, cause from the tutorial all you learn how to do is mine. So, the first few hours of any new person to the game does is mine.../yawn. I would guess many first time players don't make it past this stage, as the game is so poorly documented that you don't know any better.
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